How Much Does the Thesis Theme Cost Again?

A little while back I was getting the urge to update the look of SBT.  It was right before WordPress upgraded to 3.0 and there were ads all over the interwebz about an imminent price increase on the Thesis WordPress Theme from DIYthemes.com.

I had heard about the Thesis theme from a few sites and it seemed like a really great product.  The price increase was to be from $169 to $299 and the ads did a really good job of creating a sense of uber urgency.  Upgrade NOW before the price goes up!  Hurry! Last Chance!

I almost took the bait and bought it.  Almost.

But then I got really busy (as you can tell from the lack of posts here at SBT) and just didn’t really get to it.  So today I went back to the website and lo and behold the price is … $169.

Huh. No price increase?  But what about the urgency!  I was told that it was going to happen immediately!

As they say in Jurassic Park – “Clever girl”.

Now, I’m not saying that the price won’t go up eventually but it certainly hasn’t happened yet.  I can’t help but wonder how many new users they were able to get from that ad campaign.  I bet they made a lot of money!

Anyway, I’m still looking for a new theme.  Any advice out there?  Should I suck it up and buy Thesis or is there a less expensive alternative?